Cari Sánchez-Potter is a culinary entrepreneur based in Portland, Oregon. She is a trained gastronomist who got her start as the general manager of a craft brewery in Florida before founding two successful event planning and marketing businesses.
Cari is the owner of The Legend Series, a pop-up art and dining series that showcases the best of culinary, visual and performing arts in highly unusual locations. In 2015, Cari was awarded the Arts Innovator honor by the Cultural Council of Greater Jacksonville for breaking new ground and elevating the region's culinary culture through The Legend Series.
Cari is also the principal of VICARIOUS, an event planning and marketing consultancy. She specializes in pop-up, experiential productions with an emphasis on culinary and cultural events, along with implementing grassroots marketing tactics, crafting creative marketing initiatives and creating authentic experiences worth sharing.
Cari partnered with the Cummer Museum of Art and Gardens on The Chef's Canvas, an artful cookbook published in spring 2016 that pairs Northeast Florida's top chefs, bartenders and brewers with art works from the Museum's collection. Cari was the project manager and editor for the cookbook, which has won a number of national and international awards. She was also the project manager and editor for Calli Marie BAKES, a cookbook exploring simple and delicious recipes inspired by coffee shop cuisine released in winter 2016.
In her role as general manager of Intuition Ale Works, Cari focused on branding, communications strategy, marketing, community relations and event production. She authored and self-published the brewery's multi-award-winning cookbook, Cooking with Intuition, and co-founded the King Street Farmers Market.
Cari was recognized as a 40 Under 40 by the Jacksonville Business Journal and was described by the publication as a "leader looking to shape the city's image." The Local Palate, a Charleston-based magazine about the food culture of the South, hailed her as a "wunderkind" who "puts Jacksonville on the map."
Cari holds a Bachelor of Science in Marketing from Boston College and a Master of Arts in Gastronomy from The University of Adelaide / Le Cordon Bleu in South Australia. She grew up in Ohio and has lived in Buenos Aires, Argentina; San Sebastian, Spanish Basque Country; Kobe, Japan; Adelaide, South Australia and St. Gallen, Switzerland. Her experience living and traveling on five different continents has informed her approach to the local cultural initiatives she spearheads.