Cari Sánchez-Potter has over sixteen years of marketing, PR, event production, project management and fundraising experience with arts and culinary organizations across the country. She is based in Portland, Oregon.
Through her company Vicarious she has worked with museums, festivals, regional symphonies and national brands to create memorable brand experiences that drive engagement and increase revenue and visibility, and set up systems that lead to success.
Cari grew up in Ohio and has lived in Argentina, Spanish Basque Country, Japan, Australia, Switzerland and Boston. She made her mark on the American South before moving to Portland in 2017. The Local Palate, a Charleston-based magazine about the food culture of the South, hailed her as a "wunderkind" who "puts Jacksonville on the map." She was recognized as a 40 Under 40 by the Jacksonville Business Journal and was described by the publication as a "leader looking to shape the city's image." Cari was awarded the Arts Innovator honor by the Cultural Council of Greater Jacksonville for breaking new ground and elevating the region's culinary culture through The Legend Series.
Cari partnered with the Cummer Museum of Art and Gardens on The Chef's Canvas, an artful cookbook that pairs Northeast Florida's top chefs, bartenders and brewers with art works from the Museum's collection. Cari was the project manager and editor for the cookbook, which has won a number of national and international awards. She was also the project manager and editor for Calli Marie BAKES, a cookbook exploring simple and delicious recipes inspired by coffee shop cuisine.
In her role as general manager of Intuition Ale Works, Cari focused on branding, communications strategy, marketing, community relations and event production. She authored and self-published the brewery's multi-award-winning cookbook, Cooking with Intuition, and co-founded Jax Beer Society and the King Street Farmers Market.
Cari holds a Bachelor of Science in Marketing from Boston College and a Master of Arts in Gastronomy from The University of Adelaide / Le Cordon Bleu in South Australia.