Cari Sánchez-Potter is a trained gastronomist based in Portland, Oregon who got her start as the general manager of a craft brewery in Florida before founding two successful event planning and marketing businesses.
She is the owner of VICARIOUS, an experiential marketing company focused on creating memorable brand experiences that drive customer engagement and increase revenue and visibility for nonprofit and corporate enterprises. She has worked with sponsors and content creators from independent chef-owners and musicians to regional symphonies, museums and food festivals to national brands like the James Beard Foundation, SKYY Vodka, Buffalo Trace Distillery and Bon Appetit Magazine.
Cari grew up in Ohio and has lived in Argentina, Spanish Basque Country, Japan, Australia, Switzerland and Boston. She made her mark on the American South before moving to Portland in 2017. The Local Palate, a Charleston-based magazine about the food culture of the South, hailed her as a "wunderkind" who "puts Jacksonville on the map." She was recognized as a 40 Under 40 by the Jacksonville Business Journal and was described by the publication as a "leader looking to shape the city's image." Cari was awarded the Arts Innovator honor by the Cultural Council of Greater Jacksonville for breaking new ground and elevating the region's culinary culture through The Legend Series. She is also a celebrated cookbook author, with three multi-award-winning cookbooks under her belt.
Cari partnered with the Cummer Museum of Art and Gardens on The Chef's Canvas, an artful cookbook published in spring 2016 that pairs Northeast Florida's top chefs, bartenders and brewers with art works from the Museum's collection. Cari was the project manager and editor for the cookbook, which has won a number of national and international awards. She was also the project manager and editor for Calli Marie BAKES, a cookbook exploring simple and delicious recipes inspired by coffee shop cuisine released in winter 2016.
In her role as general manager of Intuition Ale Works, Cari focused on branding, communications strategy, marketing, community relations and event production. She authored and self-published the brewery's multi-award-winning cookbook, Cooking with Intuition, and co-founded Jax Beer Society and the King Street Farmers Market.
Cari holds a Bachelor of Science in Marketing from Boston College and a Master of Arts in Gastronomy from The University of Adelaide / Le Cordon Bleu in South Australia.